An extraordinary way to build community - Thanks SocialBrite!

Tap into the collective power of your community

Posted: 18 Mar 2010 10:30 AM PDT

The Extraordinaries lets your organization create a crowdsourced ‘mission’

By Kim Bale
Recruiting friends and supporters to get real work done virtually on behalf of social-good projects is easy and fun with the help of The Extraordinaries. Based in San Francisco, the company has created a platform allowing anyone to create a micro-task and blast it to their community of friends and supporters to generate real, usable output when they spend a few minutes of their spare time on an iPhone or computer.
You can download the iPhone app at BeExtra.org and check out a wide array of simple tasks you can help with. Missions featured today on the Beextra home page include:

• Build a collection of cute dog photos for GoodDogz.org.
• Help build a searchable photo archive for the Smithsonian Institution (yes, thatSmithsonian).
• Create a list of job resources for youths on behalf of Goodwill.
• Rate tweets from the SXSW conference.

The tools The Extraordinaries have created are available to nonprofits, for-profits, politicos, evangelists and passionate people alike. For example, Citizens Market, a company tracking corporate behavior, is using The Extraordinaries to research and rate company behavior. To map children’s recreational spaces,KaBOOM! is asking people to mark the GPS location of a playground, rate it up or down and snap a photo, such as the one at top.
Anyone can create a mission and harness the power of the crowd to achieve results while engaging and interacting with the broader community — the Extraordinaries has 29,000 registered users, more than 250 missions and 240,000 micro-tasks completed. The team vetts all apps submitted to the site.

Ways for nonprofits to use The Extraordinaries

How can you use The Extraordinaries?
1. Identify your needs. Many tasks, particularly administrative duties, are ripe for crowdsourcing. The Extraordinaries breaks these tasks into small bits of work with the potential for a big impact. Where could you use a few hundred extra hands? First identify your needs, then see how The Extraordinaries community can help meet them.

Use the community to organize your photo archive by adding descriptive tags, making it searchable and easy to navigate.

2. Create a mission. The Extraordinaries has created a few standard templates, making it easy to create a micro-task, or “mission,” and the list continues to grow.
• Build a map. Whether your organization is creating a map of playgrounds across the country or you just want to locate community gardens, this mission will allow your friends and supporters to help you build the map.
• Collect photos. Let the general population help you build a photo library with this mission. Users take and upload photos, which can then be rated, creating a ranked stock library for you to use.
• Tag and catalog photos. Organize your photo archive with the help of The Extraordinaries. Friends and supporters can add descriptive tags to your digital library, making it searchable and easy to navigate.
• Research a topic or issue. Need research on grants available to your organization, or information on businesses not engaging in sustainable practices? Let your community help do the research and generate usable data.
3. Complete your profile. Just like any social site, The Extraordinaries asks that you complete a profile for your organization. Upload a logo that is simple and recognizable, along with a brief description of who you are, what you do and why you’re asking for help. These are largely read on mobile phones, so brevity is key.
4. Engage your community. Let your friends and supporters know they can do real work for you via their iPhone or computer. Encourage them to download the iPhone app or complete your mission via the Web. The Extraordinaries can provide you with direct links to your mission page and embeddable tools for your website. When people complete your mission, they’ll have the opportunity to tweet about it and share it via Facebook or email, increasing your exposure and missions completed.
At South by Southwest Interactive on Friday, a TechSoup representative cited the Extraordinaries’ efforts to bring a new dimension to relief efforts after the earthquake in Haiti. The site collected 8,137 news photos and volunteers submitted 76,584 image tags, resulting in 746 possible matches and 24 matches good enough to contact family members.
Clearly, we’ve only begun to scratch the surface of the service’s possible uses in the years ahead.
The app is not yet available on other platforms.
How would you use The Extraordinaries? Share your ideas in the comments below.

Kim Bale, a former staffer at the Extraordinaries, is interested in exploring how nonprofits can use technology for social good.

Related

• The Extraordinaries: Building the ‘micro-volunteering’ movement (Socialbrite)
• New ways to take social actions (Socialbrite)
• Harnessing the crowd for social good (Socialbrite)

Social Media resources for any organization. John Haydon = Good PR

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‘The Cove’: Will movies usher in a new era of social change? Posted: 08 Mar 2010 10:10 AM PST Moving movie audiences to take action from JD Lasica on Vimeo. I‘ll confess: I was excited to see The Cove take home the Academy Award for best feature documentary last night. While all the entrants were worthy, “The Cove” is among the handful of movies pushing the idea of Hollywood productions as the fulcrum for social change. A few weeks ago I caught up with Christopher Gebhardt, general manager and executive vice president ofTakePart, the Beverly Hills-based digital arm of Participant Media, which marketed and helped bring “The Cove” to theaters nationwide. Participant Media (formerly Participant Productions) — Jeff Skoll’s social entrepreneurial film production company — has an incredible track record in bringing socially relevant films to screens nationwide, including “An Inconvenient Truth,” “Charlie Wilson’s War,” “The Kite Runner,” “The Soloist,” “Syriana,” “Good Night, and Good Luck,” “The Visitor,” “Food, Inc.,” “North Country” and now “The Cove.” A breath-taking string of success. “The Cove” is remarkable for its guerrilla filmmaking tactics in chronicling the grisly business of dolphin hunting in rural fishing villages in Japan, where as many as 20,000 dolphins are slaughtered annually. It won the Audience Award at Sundance last year. Participant didn’t fund the film but funded its marketing. “We’ve spent the last five years at Participant figuring out how to take the film and really use it to … really get people involved with an issue,” said Gebhardt, speaking after a conversation on stage at Social Capital Markets 2009. You may have noticed one fellow on stage at the Oscars — film subject and animal activist Ric O’Barry — holding up a sign that said, “Text DOLPHIN to 44144.” (The camera cut away after only one second — the academy has a long tradition of not acknowledging or encouraging overly activist sentiments.) What’s cool about “The Cove” is that, just as the movie ends, theatergoers are met with the same message: Text DOLPHIN to 44144. When you text the short code, Gebhardt explains, you’re given ways to connect, including the option to sign online petitions to protest the brutal practice, send letters to President Obama, the US ambassador to Japan or Japan’s ambassador to the United States, or you can take other actions. Watch, download or embed the video on Vimeo. (I’ve started producing these in a higher resolution 3800 kbps bitrate at 720 pixels wide.) I should mention that I was in the first group of bloggers in 2005 who signed on to guest-post on Participant’s first such effort: the “Good Night and Good Luck” site to discuss press reform and how changes in corporate ownership of the media have affected our democracy since the days of Edward R. Murrow. Actions you can take I’ve been a fan of TakePart for months now — it’s the mechanism that connects Participant Media films with taking action. “Every film [we produce or market] has a social action campaign wrapped around it,” Gebhardt says. One aspect of “The Cove’s” marketing campagn was to reach out to NGOs to see what kind of campaign makes most sense with the topic that the film addresses. My own view is that Participant Media could use a bit more guidance in running social cause campaigns. The TakePart site has a section on The Cove where users can take the following actions: Write to our leaders and help get the word out in Japan Learn more about dolphins in captivity Calculate your mercury exposure Help Save Japan Dolphins’ efforts on the frontlines Support the filmmakers with your donation I’ll post an interview with TakePart editor Adriana Dunn soon. JD Lasica works with nonprofits, social change organizations and businesses on social media strategies. See his profile, visit his business blog, contact JD or leave a comment.

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