2010-03-12 10:08:34-05
During the TechSoup webinar on Facebook yesterday, one question that came up was about creating a custom URL for your Facebook Page. There are three reasons to create a custom URL for your Facebook Page: It’s easy for supporters to remember. Creating the custom URL prevents someone else from registering it. And if someone else does register your [...]
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2010-03-15 10:48:02-04
Starting a blog for your nonprofit is not something you take lightly. Based on my conversations with nonprofits, I’ve found the following “pros and cons”: The Pros Of Starting A Blog For Your Nonprofit Blogs are much less expensive to host and manage than traditional websites – and most hosting companies feature “1-click” installation of WordPress. WordPress is [...]
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2010-03-16 07:26:12-04
Following is an intro to a guest post I published today on Tanveer Naseer’s blog. ______________________________ Integrity, as Tanveer has talked about before, is a critical factor in attracting and retaining readers, subscribers and customers. In the offline world, integrity is something people easily recognize. It could be demonstrated by returning something on time that you borrowed, staying [...]
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2010-03-18 10:30:17-04
You expend all of your energy fighting to promote your non-profit’s cause. You spend time nurturing relationships with your biggest fans. And you care deeply about the people impacted by the issues you fight for. It’s in your DNA. So I can understand how frustrating it must be when your marketing folks decide not to post a [...]
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| What I do |
I advise non-profits how to implement inbound and social media marketing strategies.
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